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Business

Feb 10, 2025

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The Business Course by Wake Forest University is an online program aimed at high school students looking to understand the workings of successful companies like Netflix and Apple. The course covers topics such as evaluating customer experience, identifying strategic shortcomings, and creating product matrices. Participants also delve into the factors affecting strategic effectiveness, including leadership and workplace culture. Additionally, the course explores the range of professional career options in business, corresponding college majors, and the process of determining the best fit for each individual. Instructors for the course include Dr. Dan Fogel, an award-winning professor and business strategy specialist, and Lee Weiss, a Chief Executive, General Manager, and business expert. Dr. Fogel brings his experience from working with organizations like General Electric and Motorola, while Lee Weiss brings insights from running and scaling multiple start-ups and teaching business strategy for over 20 years. The course is delivered online and includes a final Capstone project, where students demonstrate their learning and receive feedback from mentors. The program also focuses on developing presentation skills and strategic thinking. Students who complete the course earn a Certificate of Completion from Wake Forest University. The program offers 1-, 2-, and 4-week sessions throughout the year, making it flexible to fit different schedules. The cost for each session is $1,495, and it is open to students aged 13 and above. The application deadlines are generally in early September, early November, and mid-December, depending on the specific session. Students who complete this course will gain a comprehensive understanding of business strategy and innovation, develop a strategic mindset, and improve their presentation skills. They will also acquire a deep understanding of the principles that drive cutting-edge companies and learn to adopt their creative thinking.

written by

Rishab Jain

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