"Futures: Elements of Marketing" is a course offered by the University of California San Diego that targets high school students interested in exploring the fundamentals of marketing. The course delves into integrated marketing communications, providing students with an understanding of how to create effective marketing programs and campaigns. As part of the curriculum, students will learn to incorporate best marketing practices into their future careers and organizational strategies by studying a variety of case studies. Additionally, the course provides an overview of marketing career options, and students will have the opportunity to gain industry experience and develop a basic marketing plan for a company of their choice. The course is delivered in an online asynchronous format, meaning the coursework can be completed at the student's own pace between the set start and end dates. This format does not require synchronous attendance, providing flexibility for students. The course duration spans over a few weeks, with specific dates varying from year to year. For example, one offering runs from late June to mid-July, while another takes place from early January to mid-March. Instructors for this course have extensive backgrounds in their field. One of the teachers, Bobby Gordon, boasts an MBA from the University of Arizona and has served as an instructor at multiple institutions, including UC San Diego. He also has over 20 years of experience as a marketing and branding specialist, advisor, and consultant in higher education. Another instructor, Dr. Jerome Roberson, is the Facilities Director for Howard University School of Law and West Campus and is a veteran of the United States Air Force. Enrollment in the course does come with prerequisites. Specifically, students must have completed the "Futures: Organizational Behavior" course before enrolling in the "Futures: Elements of Marketing". It's also important to note that the course series must be completed in order, with a passing grade in each course before enrolling in the next one. Upon completion of the course, students will have gained practical experience and knowledge in a variety of industry sectors, along with a foundational understanding of integrated marketing communications. They will also have developed a basic marketing plan. These skills and knowledge can be applied to their future careers and organizational strategies, providing them with a competitive edge in the field of marketing.