HAC063 - Introduction to Advertising and Marketing Communications, offered by the Fashion Institute of Technology's Center for Continuing & Professional Studies, is an enriching learning opportunity for high school students entering grades 9 through 12. The course provides a comprehensive exploration of the communications field, with a focus on advertising and marketing. Participants will learn the essentials of crafting effective advertisements, understanding how publicity works, and creating unique special event concepts. The curriculum includes practical assignments such as storyboarding TV commercials and designing publicity campaigns. The course is delivered in-person at the main campus of the Fashion Institute of Technology. It is conducted on Saturdays, from 1:30 PM to 4:30 PM, beginning in late September and concluding in mid-December. The total duration of the course is 30 contact hours. Course participants are taught by professionals in the field, although specific instructor details are not provided. The course targets aspiring brand managers, media buyers, advertising account managers, journalists, and copywriters, equipping them with the necessary skills and knowledge to succeed in these roles. The prerequisites for the course include being a high school student entering grades 9 through 12 in the upcoming fall semester. Participants are encouraged to bring their own magazines or newspapers for reviewing ads, either in print or digital format, and a laptop with internet access is considered optional but beneficial. Upon completion of the course, participants will have a solid understanding of the advertising and marketing communications industry, ready to apply their learned skills in real-world scenarios.